Privacy

Privacy notice

Version 1.0, 12 October 2026.

1. Who we are

1.1ShowroomNow is a trade-only marketplace where car dealers buy from and sell to each other, operated by Showroom Now Ltd. We decide how and why the personal information described here is used, which makes us the controller of it. You can contact us about anything in this notice at support@showroomnow.com.
1.2ShowroomNow is for businesses. Most of what we hold is business information, but some of it relates to identifiable people, such as a named contact, a sole trader, or someone who appears in a document you send us.

2.1Application and account details: your business name, type, address, region, company number, VAT number, website and social links, and the name, role, email address and phone number of your contact.
2.2Verification documents: your motor trade insurance, a photo of your trading premises, and anything else you upload or tell us to support your application.
2.3Sign-in details: your email address and a password, which is stored in a form we cannot read.
2.4Listings: vehicle details, registration and VIN, descriptions and photos. Number plates in photos are blurred automatically.
2.5Activity on the platform: offers, agreed deals, the messages you send to other members, and when you confirm a sale has completed.
2.6Payment records: the fees you owe and have paid, and the invoices we issue for them. Card payments are taken by Stripe. We receive confirmation of the payment but never see or store your card number.
2.7Technical information: the usual records a website keeps, such as IP address, browser type and the times pages were requested.

3.1To consider your application and check that you are a genuine motor trade business.
3.2To run the marketplace: showing your listings without your identity, passing on offers and messages, creating deals and introducing buyer and seller once both fees are paid.
3.3To collect our fees and keep the financial records we are required to keep.
3.4To keep the platform safe and enforce the member terms, including screening messages and listings for contact details and investigating suspected circumvention or fraud. Messages between members are checked automatically before delivery, and any that are held are read by our staff.
3.5To contact you about your account, your listings and deals, and changes to the service or these terms.

4.1Contract: most of what we do is needed to provide the service you have joined under the member terms.
4.2Legitimate interests: verifying members, preventing fraud and circumvention, keeping records of messages and deals to resolve disputes, and keeping the platform secure.
4.3Legal obligation: keeping tax and accounting records, and responding to lawful requests from authorities.

5.1Other members: your business name and contact details are given to the other party to a deal only once both fees have been paid and we introduce you. Until then other members see your listings and offers without your identity.
5.2The public: live listings appear on our public stock pages without prices, your business name, your full registration or any contact details.
5.3Companies that provide services to us, who may only use the information to do that work: Supabase (database and file storage), Vercel (website hosting), Resend (sending email), Stripe (card payments), Plate Recognizer (finding number plates in photos so they can be blurred), Anthropic (automated checking of messages between members before they are delivered) and Microsoft (our support mailbox).
5.4Authorities, advisers or a buyer of our business, where the law requires it or it is needed to protect our rights or complete a sale of the business.
5.5We do not sell personal information and we do not share it for other companies' marketing.

6.1Our database is hosted in the United Kingdom. Some of the providers listed above process information in other countries, including the United States. Where they do, the transfer is covered by safeguards recognised under UK data protection law, such as the UK-US data bridge or standard contractual clauses.

7.1Account, listing and message records are kept for as long as you are a member.
7.2Records of deals and fees are kept for six years after the end of the financial year they relate to, because we are required to keep accounting records.
7.3If an application is unsuccessful or withdrawn, we delete its details and documents within 12 months.
7.4When you close your account we delete or anonymise what we no longer need, but keep deal, fee and message records for the periods above, and anything needed for a dispute that is still open.

8.1We use only the cookies needed to keep you signed in. We do not use advertising or analytics cookies.

9.1You can ask us for a copy of the personal information we hold about you, ask us to correct it, and in some circumstances ask us to delete it, restrict how we use it or stop using it.
9.2To use any of these rights, write to support@showroomnow.com. We will reply within one month.
9.3If you are unhappy with how we have handled your information you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to put things right first.

10.1We may update this notice as the service changes. The version and date at the top of the page show when it was last changed, and we will tell members about any change that materially affects them.